Privacy policy

1) Introduction and contact details of the person responsible

1.1 We are pleased that you are visiting our website and thank you for your interest. In the following we inform you about the handling of your personal data when using our website. Personal data is all data with which you can be personally identified.

1.2 Responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is "Mathias Ullrich Commercial Agency, Kirchweg 78, D-34119 Kassel, Germany, Tel. : +49 (0) 561 / 602 74 26, fax: + 49 (0) 561 / 739 70 46, e-mail: mathias.ullrich@muhv.de". The person responsible for the processing of personal data is the natural or legal person who, alone or jointly with others, decides on the purposes and means of the processing of personal data.

1.3 This website uses an SSL or. TLS encryption. You can use the string “https://“ and the lock symbol in your browser line.

2) Data collection when visiting our website

At the mereß informational use of our website, i.e. if you do not register or otherwise provide us with information, we only collect data that your browser transmits to the site server (so-called „server log files“). When you visit our website, we collect the following data that is technically necessary for us to display the website to you:

• Our visited website
• Date and time at the time of access
• Amount of data sent in bytes
• Source/reference from which you came to the page
• Used browser
• Operating system used
• IP address used (if necessary: in anonymous form)

The processing takes place in accordance with; Article 6 paragraph 1 lit. f GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to subsequently check the server log files if there are concrete indications of illegal use.

3) Cookies

In order to make visiting our website attractive and to enable the use of certain functions, we use cookies, i.e. small text files that are stored on your end device. Some of these cookies are automatically deleted after closing the browser (so-called “session cookies“); .„persistent cookies“). In the latter case, you can see the storage period in the overview of the cookie settings in your web browser.

If individual cookies used by us also process personal data, the processing takes place in accordance with; Article 6 paragraph 1 lit. b GDPR either for the execution of the contract, in accordance with; Art. 6 (1) lit. a GDPR in the case of a given consent or according to Article 6 paragraph 1 lit. f GDPR to protect our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the site visit.

You can set your browser so that you are informed about the setting of cookies and decide individually whether to accept them or to exclude the acceptance of cookies for certain cases or in general;

Please note that if you do not accept cookies, the functionality of our website may be restricted.

4) Contacting you

When you contact us (e.g. via contact form or email), personal data is collected. Which data is collected when using a contact form can be seen from the respective contact form. This data is stored and used exclusively for the purpose of answering your request or for making contact and the associated technical administration.

The legal basis for the processing of this data is our legitimate interest in answering your request in accordance with; Article 6 paragraph 1 lit. f GDPR. If your contact is aimed at concluding a contract, the additional legal basis for processing is Art. 6 (1) (b) GDPR. Your data will be deleted once your request has been processed. This is the case if it can be inferred from the circumstances that the facts in question have been finally clarified and provided there are no legal storage obligations to the contrary.

5) Web Analytics Services

Google Analytics 4

This website uses Google Analytics 4, a web analysis service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), which enables an analysis of your use of our website.

By default, when you visit the website, Google Analytics sets 4 cookies, which are stored as small text modules on your end device and collect certain information. The scope of this information also includes your IP address, which is shortened by Google by the last digits in order to exclude direct personal reference.

The information is transmitted to the Google server and processed there. Transmissions to Google LLC based in the USA are also possible.

Google uses the information collected on our behalf to evaluate your use of the website, to compile reports on website activity for us and to provide other services related to website activity and internet usage. The shortened IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. The data collected as part of the use of Google Analytics 4 is stored for a period of two months and then deleted.

All of the processing described above, in particular the setting of cookies on the end device used, will only take place if you have given us your express consent in accordance with Article 6 (1) (a) GDPR.< br /> Without your consent, Google Analytics 4 will not be used during your visit to the site. You can revoke your consent at any time with effect for the future. In order to exercise your right of withdrawal, please deactivate this service via the “Cookie-Consent-Tool“ provided on the website.

We have concluded an order processing contract with Google, which ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.
For the transfer of data to the USA, Google relies on standard contractual clauses of the European Commission, which are intended to ensure compliance with the European level of data protection.
Further legal information on Google Analytics 4, including a copy of the standard contractual clauses mentioned, can be found at https ://policies.google.com/privacy?hl=de&gl=de and under https://policies.google.com/technologies/partner-sites

Demographics
Google Analytics 4 uses the special function „demographic characteristics“ and can create statistics about the age, gender and interests of site visitors. This is done by analyzing advertising and information from third parties. This allows target groups for marketing activities to be identified. However, the collected data cannot be assigned to a specific person and will be deleted after being stored for a period of two months.

Google Signals
As an extension to Google Analytics 4, Google Signals can be used on this website to create cross-device reports. If you have activated personalized ads and linked your devices to your Google account, Google can track your usage behavior across devices, subject to your consent to the use of Google Analytics in accordance with Article 6(1)(a) GDPR Analyze and create database models, including cross-device conversions. We do not receive any personal data from Google, only statistics. If you want to stop the cross-device analysis, you can use the "Personalized advertising" feature. deactivate in the settings of your Google account. To do this, follow the instructions on this page: https://support.google.com< wbr>/ads/answer/2662922?hl=de You can find more information about Google Signals under the following link: https://support.google.com/analytics/answer/7532985?hl=de

User IDs
As an extension to Google Analytics 4, the "UserIDs" function can be used on this website. be used. If you have consented to the use of Google Analytics 4 in accordance with Article 6(1)(a) GDPR, have set up an account on this website and log in to this account on various devices, your activities, including conversions, are analyzed across devices.

6) Tools and Miscellaneous

Cookie Consent Tool

This website uses a so-called “Cookie-Consent-Tool“ to obtain effective user consent for cookies requiring consent and cookie-based applications. The “Cookie Consent Tool“ is displayed to users when the page is accessed in the form of an interactive user interface on which consent can be given for certain cookies and/or cookie-based applications by ticking the box. By using the tool, all cookies/services that require consent are only loaded if the respective user gives their consent by ticking the box. This ensures that such cookies are only set on the respective end device of the user if consent has been given.

The tool sets technically necessary cookies to save your cookie preferences. Personal user data is generally not processed here.

If, in individual cases, personal data (such as the IP address) is processed for the purpose of storing, allocating or logging cookie settings, this takes place in accordance with; Article 6 paragraph 1 lit. f GDPR on the basis of our legitimate interest in a legally compliant, user-specific and user-friendly consent management for cookies and therefore in a legally compliant design of our website.

Another legal basis for processing is Art. 6 (1) (c) GDPR. As the person responsible, we are subject to the legal obligation to make the use of technically unnecessary cookies dependent on the respective user consent.

We have concluded an order processing contract with the provider, which ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.

Further information on the operator and the setting options for the cookie content tool can be found directly in the corresponding user interface on our website.

7) Rights of the data subject

7.1 The applicable data protection law grants you the following data subject rights (rights to information and intervention) vis-à-vis the person responsible with regard to the processing of your personal data, whereby for the respective exercise requirements reference is made to the stated legal basis:

• Right to information according to; Article 15 GDPR;
• Right to rectification according to; Article 16 GDPR;
• Right to erasure according to Art. 17 GDPR;
• Right to restriction of processing in accordance with; Article 18 GDPR;
• Right to information according to; Art. 19 GDPR;
• Right to data portability in accordance with; Art. 20 GDPR;
• Right to revoke granted consent in accordance with; Art. 7 Para. 3 GDPR;
• Right to complain according to Art. 77 GDPR.

7.2 RIGHT OF OBJECTION

IF WE PROCESS YOUR PERSONAL DATA IN THE CONTEXT OF A BALANCING OF INTERESTS IN OUR OVERRIDING LEGITIMATE INTEREST, YOU HAVE THE RIGHT AT ANY TIME TO OBJECT TO THIS PROCESSING FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION UNG FÜ R INSERT THE FUTURE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP THE PROCESSING OF THE DATA INVOLVED. FURTHER PROCESSING REMAINS RESERVED IF WE CAN PROVE COMPREHENSIVE REASONS FOR PROCESSING WHICH OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FUNDAMENTAL FREEDOMS, OR IF THE PROCESSING IS THE CERTIFICATION, EXERCISE OR DEFENSE OF LEGAL CLAIMS ;CHEN SERVES.

IF YOUR PERSONAL DATA IS PROCESSED BY US FOR DIRECT ADVERTISING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR THE PURPOSES OF SUCH ADVERTISING. YOU CAN OBJECT AS DESCRIBED ABOVE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP THE PROCESSING OF THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.

8) Duration of storage of personal data

The duration of the storage of personal data is based on the respective legal basis, the processing purpose and - where relevant - additionally based on the respective legal retention period (e.g. commercial and tax retention periods).

When processing personal data on the basis of express consent in accordance with Art. 6 Para. 1 lit. a GDPR, the data concerned will be stored until you revoke your consent.

If there are statutory retention periods for data that are processed as part of legal or similar obligations on the basis of Article 6(1)(b) GDPR, this data will be routinely deleted after the retention periods have expired ;ßig deleted if they are no longer required to fulfill the contract or to initiate a contract and/or we have no legitimate interest in further storage.

When personal data is processed on the basis of Article 6 (1) (f) GDPR, this data will be stored until you exercise your right to object under Article 21 (1) GDPR, unless we can demonstrate compelling legitimate grounds for processing that outweigh your interests, rights and freedoms, or the processing serves to assert, exercise or defend legal claims.

When processing personal data for the purpose of direct advertising on the basis of Article 6 (1) (f) GDPR, this data will be stored until you exercise your right of objection under Article 21 (2) GDPR.< /p>

Unless otherwise stated in the other information in this statement about specific processing situations, stored personal data will be deleted if they are necessary for the purposes for which they were collected or otherwise processed are no longer necessary.